RH (NYSE: RH), the leading luxury home furnishings brand in the world, and the Mercedes-AMG PETRONAS Formula One Team announced today a multi-year collaboration that will bring RH's distinctive design perspective to destinations across the team's global footprint.
As the Global Interior Design and Luxury Furnishings Curator of the Mercedes-AMG PETRONAS Formula One Team, RH will reimagine the team’s hospitality environments across key Formula One destinations, elevating experiences for partners and guests through thoughtfully designed spaces that blur the lines between indoor and outdoor, home and hospitality.
Beginning in late 2026, RH-designed environments will be introduced across trackside destinations, hospitality venues, clubs and the team’s Executive Headquarters in the U.K., with Abu Dhabi serving as the first location, followed by Miami, Monaco, Silverstone and other key races around the world. Drawing on the expertise of RH Interior Design, one of the largest residential design firms in the world, the collaboration extends RH's distinctive point of view beyond the home, bringing a new dimension of design to Formula One.
RH Founder, Chairman & Chief Executive Officer Gary Friedman commented, "Over the last two decades, we've learned that great partnerships have the power to accelerate growth, inspire innovation and elevate everything around them. Much of RH's success has been built through connections to the world's most talented designers, artisans and manufacturing partners – individuals and organizations that challenge conventional thinking and set the standard in their respective fields."
Mr. Friedman continued, "The Mercedes-AMG PETRONAS Formula One Team has established the benchmark for precision, innovation and performance, making this a natural collaboration between two organizations united by an unwavering commitment to excellence. Together, we have the opportunity to create immersive environments unlike anything experienced in sport, blurring the lines between driving and design."
Toto Wolff, Team Principal and Chief Executive Officer, Mercedes-AMG PETRONAS Formula One Team, said, "Welcoming RH into our partner ecosystem is another example of our ambition to work with brands that lead in their respective fields. Their reputation for design excellence, quality and innovation aligns strongly with the values that drive our team. Together, we aim to create exceptional environments and experiences for our partners, guests and fans, ensuring they reflect the Mercedes-AMG PETRONAS Formula One Team."
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS Formula One Team, added, "The Mercedes-AMG PETRONAS Formula One Team and RH are united by a shared commitment to excellence, innovation and creating world-class experiences. RH has built a distinctive global brand through its leadership in design, craftsmanship and hospitality, making them a compelling addition to the team. Together, we have an exciting opportunity to elevate the environments in which we engage our partners, guests and fans, delivering experiences that reflect the premium standards of both organisations."