The Saudi Arabian city of Qiddiya will play host to the state-of-the-art venue, which will deliver an unrivalled selection of immersive, exhilarating, and authentic experiences before the start of the 2030s.
Nine floors of interactive exhibits will provide fans with a deep-dive like never before into the world of Mercedes-Benz, from its rich history of motorsport innovation, to its stand-out and unmatched success on the racetrack over the past two decades – with several attractions dedicated entirely to our Formula One team.
Visitors will get first-hand experience of what it’s like to be an F1 driver – from the behind-the-scenes preparation in the paddock, to the thrill of the G-Forces behind the wheel.
The centre will feature more than 60 state-of-the art simulators alongside a Motion 4D Simulator Theatre, while younger fans will be able to enjoy interactive learning experiences including designing their dream race car and practicing teamwork in a pit garage.
And what better location for all this than an international racetrack?
Parts of the under-construction Qiddiya Speed Park circuit will run underneath the World of Performance, allowing guests to get even closer than ever before to world of Formula One.
The 21-turn layout will be made up of some of the world’s most iconic corners and has been designed by former F1 driver Alex Wurz and world-renowned circuit designer Hermann Tilke, who has brought tracks such as Bahrain, Shanghai, Turkey, Baku, Jeddah and Las Vegas to the F1 calendar over the past two decades.